Our Brand

2024

OUR STORY

Soap for Hope Canada collects and repurposes hotel hygiene products, linens, and lost & found which would otherwise end up in landfills.
We process these discarded products, extending their useful life, and distribute them to Community Facilities, which include Shelters, Transition Homes, Food Banks, Schools, Youth and Seniors Centres, Refugees Centres and Indigenous Communities, as well as, evacuation centres for fires and floods.

Our Mission

Changing lives by providing health, hope, and dignity through hygiene 

OUR VALUES

Dignity

We believe in treating everyone with fairness, kindness, and consideration, acknowledging and supporting their worth through honest work, resourcefulness, and generosity. 

Passionate

Our commitment to serving the community and preserving the environment is fueled by passionate individuals and a caring atmosphere. This unwavering passion is evident in our strong dedication, genuine interest, and heartfelt belief in fulfilling our mission. 

Sustainability

We actively seek ways to contribute to environmental preservation, minimize waste, and support long-term well-being for communities and the planet.  

Collaboration

We collaborate with various organizations in the community, sharing resources to achieve common goals and fostering teamwork to constantly improve tasks and achieve better outcomes for everyone involved. 

THE LOGO

Our logo is a visual representation of Soap for Hope Canada's core values and mission. The vibrant yellow symbolizes hope, reflecting our commitment to making a positive difference in the community. The calming blue represents cleanliness and hygiene, emphasizing our dedication to providing essential products to those in need. Through the harmonious integration of these colors, our logo embodies our organization's ethos of sustainability, community support, and the urgent need to address hygiene disparities in Canada. Consistent and thoughtful application of our logo across all materials is essential to maintaining brand integrity and effectively communicating our mission to audiences nationwide.

COLORS

Color has always been at the heart of our core brand, Soap for Hope Canada. The new color palette we've developed follows in this tradition, with a nod to our roots in community hygiene and outreach. Inspired by the vibrant landscapes of Canada's diverse regions, our palette expands into a more distinct direction, reflecting the natural beauty and diversity of the Canadian landscape.

Furthermore, our updated palette offers a striking contrast, with some colors evoking the richness of our efforts to repurpose and distribute hygiene products, while others bring a bright, uplifting energy to our message of hope and cleanliness. The result is a versatile and dynamic color palette that not only reflects our mission but also adds a modern and unique flair to our brand story.

FFFDFA

082A44

FFD790

4CB5D2

2A8D6C

C33C54

257B93

6D8191

Preferred Color Pairings

A selection of Soap for Hope colors thoughtfully selected to complement each other and pass universal accessibility standards.

Typography

In our rebranding efforts, we made a deliberate decision to maintain consistency in our typography by continuing to use Open Sans. This versatile typeface was chosen for its accessibility, readability, and wide range of weights, making it suitable for various applications across our brand materials. By carrying forward Open Sans from our previous branding, we ensure a seamless transition while also maximizing flexibility in design. Whether it's conveying important information on our website, creating impactful marketing materials, or maintaining clarity in printed materials, Open Sans provides the perfect balance of professionalism and accessibility for Soap for Hope Canada's communication needs.

Typeface: Open Sans

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Typography in use

Display

120

Header

88

Sub header

56

Title

40

Body

20

Body Small

16, Line: 1.8, letter: 0.4